3 ways you can help drive sales of the “I’m Animal Friendly” license plate and aid cats, dogs, and rabbits!
February is National Spay/Neuter Awareness Month! Spay/neuter is one of the most humane ways to decrease the number of animals who need homes. Unfortunately, it can be very expensive, especially for animal shelters, rescue groups, and municipal agencies working with limited budgets.
That’s why the Massachusetts Animal Coalition (MAC) launched the “I’m Animal Friendly” license plate program with the Registry of Motor Vehicles in 2003. Sales of the plate support on-going spay and neuter efforts and thousands of cats, dogs, and rabbits receive the surgery every year through funds provided by the license plate program.
But the need for support is growing fast!
In 2017, MAC received over 30 requests for $368,724 in spay/neuter funding – over twice the amount MAC can currently provide through funds raised by the plate program.
How Can I Help?
To meet the needs of animals, we’re kicking off a year-long campaign to drive sales of the “I’m Animal Friendly” plate. The campaign is called “Drive Like an Animal(Lover),” and our goal is to let more Massachusetts drivers know how to help animals by purchasing the plate.
And you can help!
#1 – Sign up for a reminder to buy the plate when it’s time to renew your registration.
If you already have the plate, thank you! If not, sign up for an email reminder when it’s time to renew your registration. When you do, you will be automatically enter you to win a $50 gift certificate to Petco and a goody basket for your pet from Polkadog.
#2 – Tell friends, family, and businesses about the plate.
Tell friends and family to visit petplate.org to sign up for a reminder to purchase the plate and enter to win too!
Know an animal-friendly business or business owner? Ask if they’d like to support the “Drive like an animal(lover)” campaign for animals as a promotional partner. Interested businesses can contact Anne Lindsay, president and founder, Massachusetts Animal Coalition, at email@example.com for more information.
#3 – Share our funny cat and dog “Drive Like an Animal(Lover)” videos with your social networks.
Share them on social media, on your website, and through email. Make sure to tag @massanimalcoalition on Facebook and use #petplate.
Stay tuned to our Facebook page for more campaign videos and a contest you can share to let more people know about the plate!
Thank You to Our Partners!
We’re grateful for the generosity of many businesses and media in our state for helping us drive sales of the “I’m Animal Friendly” plate and help more animals!
A major thank you to Boston-based advertising, PR, and digital agency Conover Tuttle Pace! The agency created the campaign including radio and TV announcements and funny social media videos, all pro-bono for us.
Very special thanks to all our promotional partners…